Best known for her albums Frank and Back To Black, Amy Winehouse shot to fame in 2003 with a series of amazing singles highlighting her unique talents, as well as her incomparable style.
In 2008, she appeared naked in Easy Living magazine to raise awareness of breast cancer, a cause she supported throughout her career. She performed her hits Rehab and Valerie later that year at Nelson Mandela’s 90th birthday concert in London.
In 2009, Winehouse expressed interest in helping young musicians in the Caribbean, where she lived for a period of time on the island of St Lucia. She supported the Hear The World campaign to raise awareness of the topic of hearing and hearing loss and to promote good hearing all over the world, and appeared on a CD with Cuban musicians to raise awareness of climate change.
In 2010, Amy offered the pro-bono use of her “Back to Black” song for a film, “Baby In The Sky” part of the Global Fund’s Born HIV Free campaign.
“Baby in the Sky” is a highly creative and imaginative animated film that conveys the beauty of life ahead for an unborn child. The film artistically portrays an imaginary journey in a world full of adventurous landscapes and fantastic creatures. It ends with a call from Carla Bruni-Sarkozy for an HIV-free generation in which she says “Life is a beautiful journey. Don’t let AIDS kill it.”
“It was a question of finding a true resonance with the images in the film created by Bonzoms”, says musician / producer Julien Civange, who conceived the Born HIV Free campaign, about the use of Winehouse’s music. “We wanted to find a piece that was modern but also well known, something that carried the same sensibility as the film. The magic came with the soundtrack by Amy Winehouse, an artist that Carla considers one of the greatest and most talented of her generation and who was generous enough to participate in the campaign.”
Amy Winehouse passed away on July 23, 2011.